I dig data !!
I am passionate about Data Science and Analytics, as it is my personal notion that it holds the possibility to explore the unknown, from particles to planets, about the limitless possibilities of advanced technologies that can be assessed with the help of data.
By working with the Google sponsored start up called Cue Learn (Cuemath) as a Business Analyst, I became skilled in understanding the availability and extraction of raw data, doing ad-hoc analysis, visualizing and reporting the data, assisting in building statistical models, training, testing and tuning them towards optimal performance, using quantitative data gathered from customer database and web analytics tools to develop an understanding of customer behavior.
As a Marketing Executive at a Digital Marketing firm called Popcol Media, I got exposed to the practical realities of strategic planning and how it impacts the success of any organization. This introduced me to various business analytical tools.
Working with leading MNCs like Siemens Private Limited and Andritz Hydro as a Design Engineer, I quickly became adept at this process-oriented approach that places a high priority on analytical abilities w.r.t — finding root causes of problems and analytical solutions using relevant software technologies.
My technological skills include experience in MS Excel, C, C++, SQL, Tableau, MATLAB, E-plan, PLC, SCADA and AutoCAD.
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Experience
Business Analytics Intern, CueMath, June-Present
• Assist in analytical ad-hoc International projects aiming to spot usage and trends across the platform/app and determine causation by analysis and visualization of data
• Perform statistical analysis by getting key customer insights to create reports and build data models for creating personalized learning environment for students
• Collect data from various source systems using FTP, SQL and other relevant technologies.
• Ensure data collection is optimized to provide crystal-clear visibility into the past, present and future behaviors of customers
• Work on content management, tracking data, post-campaign market evaluation by creating dashboards for student curriculum and business teams and identifying key learnings and opportunities for business improvement
Marketing Executive, Popcol Media, Feb 2019 - May 2020
• Develop and manage digital marketing strategies for clients by conducting market research and analysis and initiating surveys to assess customer requirements
• Serve as a social platform matter expert by understanding trend and working with teams to implement findings into strategies efficiently
• Partner with brands to understand the content flow and ensure the effectiveness of the promotion plan and strategies
• Build out campaigns for clients based on learning and opportunities for growth across social channels
• Prepare and manage digital marketing budget
• Develop and manage digital marketing strategies for clients by conducting market research and analysis and initiating surveys to assess customer requirements
• Serve as a social platform matter expert by understanding trend and working with teams to implement findings into strategies efficiently
• Partner with brands to understand the content flow and ensure the effectiveness of the promotion plan and strategies
• Build out campaigns for clients based on learning and opportunities for growth across social channels
• Prepare and manage digital marketing budget
Design Engineer, Andritz Hydro, Delhi, Mar-Oct 2018
• Prepared computer-based engineering drawings, layouts and graphic representations of protection, excitation, LTAC and governor control panels for Hydro Power projects
• Developed relay settings, tripping logic and associated settings files to perform relay injection testing using Omicron relay test kit
• Performed testing on electrical/electronic devices and equipment to verify and validate proposed design solutions
• Prepared design memorandum and maintenance manuals to ensure safe operation of equipment
• Coordinated with sales representatives and at the customer site to install, troubleshoot and evaluate Andritz products and R&D initiatives
Intern, Siemens, Feb 2017 – Jul 2017
• Worked on LVAC co-ordination—studied substation drawings, machines, and equipment details and maintained setting co-ordination of circuit breakers
• Performed LVAC Cable sizing and determined the minimum cable size based on ampacity (continuous current carrying capacity), voltage drop considerations, and short circuit temperature rise by performing complex sizing calculations.
• Performed 110V DC system battery sizing calculations which involved the study of details of the total connected loads that the battery needs to supply, develop and study load profile, compute design energy and further select the appropriate battery considering all the selection parameters
• Undertook Adequacy check of Aurxiliary Transformer for supplying the loads of 132/66/11kV on ETAP software
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Projects
ASKNESTLE.IN
April 2019
Provided workable proof of the concept to the client where the goal was to help Nestle enter the healthy food sector. Took the initiative to conduct surveys of the parents regarding various diet issues of their kids and healthy recipes prepared for them while researching Nestle products that can be used for these recipes. This collected data was then analyzed to shortlist approx. - 450 recipes that were customized to the needs of the parents and the marketing needs of the client.
LAWYERED.IN
April 2019
Assisted in designing a platform for consumers to not only express their gratitude to the Lawyer community for their services while at the same time allow the consumers to get in touch with specialist lawyers for their needs. We designed a program through a website called Lawyered.in which would help the general public understand the role lawyers play in their day to day life. This awareness program was launched on the National Constitutional Day (26th Nov’19). This decision to launch a legal awareness program created the requisite marketing coverage for the platform and was instrumental in the success of our project.
QATAR POWER TRANSMISSION SYSTEM EXPANSION PHASE- 12 AND PHASE- 13 SUBSTATIONS
Feb 2017 – Jul 2017
• Worked on LVAC co-ordination—studied substation drawings, machines, and equipment details and maintained setting co-ordination of circuit breakers
• Performed LVAC Cable sizing and determined the minimum cable size based on ampacity (continuous current carrying capacity), voltage drop considerations, and short circuit temperature rise by performing complex sizing calculations
• Performed 110V DC system battery sizing calculations which involved the study of details of the total connected loads that the battery needs to supply, develop and study load profile, compute design energy and further select the appropriate battery considering all the selection parameters
• Undertook Adequacy check of Aurxiliary Transformer for supplying the loads of 132/66/11kV ETAP software
Energy Audit of DIT University Campus
Aug 2016 – Nov 2016
Project description- Energy Audit attempts to balance the total energy inputs with its use by verification, monitoring and equipment wise analysis to identify consumption of energy in a particular area. The process involves identification of areas of energy wastage and estimation of energy saving potential in Institute departments, exhaustive data collection using different tools such as observation, interviewing key persons, and measurements, detailed analysis of collected data and on the basis of that recommendation of steps for improving energy efficiency and reducing power consumption with their cost analysis.