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Product Marketing Manager

Edify

Santa Monica

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6 months ago

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Full Time

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Product/Service

We are looking for a Product Marketing Manager to join Edify. The Product Marketing Manager will help drive our product to the forefront of customer-focused SaaS. This role will work collaboratively with our product and marketing teams to learn our customer base, product, differentiators, competition and build roadmap and content that enhances the company’s growth trajectory. If you have a passion for SaaS, a start-up mentality and a knack for disrupting the norm, Edify may be the place for you!
Responsibilities

• Work collaboratively with Marketing and Product to develop strategies and plans to drive customer awareness and lead generation
• Understand competitive landscape and leverage data insights to provide best possible promotions
• Understand our customers - who they are, what they want, the competition they’re considering
• Drive key marketing tactics such as competitive analysis, project management, and audience research
• Suggest improvements or revisions to marketing strategies, when necessary
• Support product planning efforts to ensure the team has the necessary support to maximize Edify’s exposure


Qualifications

• 3-5 years of B2B Product Marketing experience
• CCaaS, UCaaS, CPaaS industry experience required
• Technical background with an Engineering degree and/or Product Management experience
• Experience gathering and analyzing customer insights, competitive intelligence and market trends
• History of category creation, thought leadership, and shaping the narrative in the market
• Track record of partnering with Product to develop product strategy and roadmap
• Strong communication, story-telling, writing, content-creation and presentation skills with the ability to take the complex and make it simple
• Experience with product launches, from crafting pricing and messaging to managing the launch tactics
• Excellent problem-solving and communication skills
• Strong planning and project management skills



Apply Link : https://boards.greenhouse.io/edifylabsinc/jobs/4045846003?gh_src=87cf676c3