A/B testing your website will be crucial to your continued success and improvements online. A startup should always be testing what's working and improving on it.
Experimentation and Testing: A Primer - a great resource when beginning testing from Avinash Kaushik.
Google Analytics - this comes with “Content Experiments” which permits users to split-test page variants within programs.
Optimizely - cost-efficient A/B, multivariate, and mobile texting for starters.
Crazy Egg - at $9 per month this tool provides heatmaps to understand user behavior.
Vanity - “an Experiment Driven Development framework for Rails.”
Free Website Builders Templates
WordPress.org : Create your new website for free with a platform that is used by most blogs and businesses websites on the web.
Shopify: The world’s fastest growing commerce platform with over 400,000 active global retailers.
Squarespace: Build high resolution websites with pictures, can be used by small businesses and e-eCommerce businesses.
TemplateMonster: You can find thousands of premium templates for websites that perfectly fit your business.
Bootswatch: Free designs and themes for Bootstrap.
HTML5 UP: Responsive HTML5 and CSS3 site templates to help you apply colors and structure to your website.
Templated: Find a collection of 845+ free CSS HTML5 site templates.
Blogging Websites Writing Tools
WordPress - most popular and flexible content management system.
Joomla - an advanced CMS similar to WordPress.
Postach.io - converts Evernote notebook into a CMS.
Wix - equipped with code-free website builder, a blogging platform, and website hosting.
Medium: A place to read, write, and interact with the stories that matter most. You can create your own blog and start posting content almost immediately.
Grammarly: Use this tool to find correct mistakes of your writing.
Story Wars: A place to write stories together.
Refind: Discover, save, and read what's really worth your attention. Best links on the web.
Headline Analyzer: Emotional marketing value headline analyzer, to make sure you are connected.
Business plans and canvas
These are some of the best companies and informational sites to help you with that dreaded startup business plan. Though I hate putting together a business plan, it's necessary. You have to do it.
Small Business Administration - How to Write a Startup Business Plan
Bplans - free business plan samples.
Palo Alto Software - write your own business plans from scratch.
Launchpad - “offers end-to-end solutions to validate business hypotheses, testing for value and accelerating time to market.”
Business Model Generation - provides a free business canvas.
Logo Designs and Makers
Logojoy: An easy and fun way to create a logo that you'll be proud of. Logojoy uses artificial intelligence and advanced learning algorithms to produce designs just like a designer would.
Best Logo Makers: A complete compilation of the finest, free logo makers.
Cloud/open source resources
These are sources that I use on a daily basis to sync my life and keep all my files in the same location.
Dropbox - free cloud storage that you can share.
Github - the world’s largest open source community.
Joyent - powerful public cloud and private cloud software solutions.
Box - secure content sharing, management, and collaboration.
AWS Free Tier - cloud solution from Amazon.
Without cash, your startup will fail. Here are some of the best sources that I've found to getting crowdfunding for your startup, product or service.
Kickstarter - a great option for creative projects seeking funding.
DreamFunded - crowdsource funding for your startup.
GoFundMe - features built-in connections to Facebook, Twitter and email for easy sharing.
Indiegogo - popular site internationally because of its flexibility to fund almost anything.
RocketHub - features FuelPad and LaunchPad programs for promotion.
Getting your product out to the world is one thing. These tools will help you to validate, discover and push your product online.
KISSmetrics - “Track, analyze and optimize your digital marketing performance. We show you what's working and what's not across all campaigns.”
Google Trends - provides the most popular online searches.
Product Hunt - discover the hottest new products.
Erli Bird - “Validate your product, beta test, get feedback, and improve.”
TrackMaven - a powerful competitive intelligence tool.
Free Icon Samples: Use These Sites For Inspiration
Flat Icon: A search engine for 16000+ glyph vector icons.
Font Awesome: The iconic font and CSS toolkit.
Perfect Icons: A social icon creation tool.
Glyphsearch: Search for icons from other icon databases.
Fontello: Icon fonts generator.
Free/Freemium Email Marketing Tools: Collect Send Emails
Sumome Scroll Box: You can capture more email addresses from your website visitor without intruding.
Infusionsoft: Infusionsoft's is a 16 year old award-winning automation software, with over 125,000 trusted businesses
Great Email Copy: Well-crafted emails from around the web to help you create unique emails.
Mailchimp: You can send up to 12,000 emails to 2,000 subscribers for free. Need more space, update to paid plan.
Drip: From marketing automation to email to contact management, Drip gives you all the tools to transform your subscribers into devoted customers while you carry along with your daily tasks.
Send Pulse – Create and send newsletters to multiple recipients without coding.
AWeber: You can easily turn passive prospects into loyal customers with easy-to-use email marketing and automation tool.
Sumome List Builder: Collect email addresses with light box popover when visitor is about leave your site.
Sendgrid: Reliable platform that delivers marketing emails to potential customers on schedule.
Campaign Monitor: Campaign monitor is an email marketing service with great email templates, and pay-as-you-go plans.
Senderscore – Find out your email reputation score to see if you are blacklisted.
Mad Mimi: Mad Mimi allows you to create custom emails based on their well-designed themes, which gives you a good place to start campaigns.
HTML Mail Designs – Design amazing emails that catch the eye of your recipient without losing your target purpose.
Email ROI Tool - Use this tool to discover the value of your e-mail marketing campaigns.
Full Lessons Knowledge Base Courses
Khan Academy: Learn anything and educate yourself with a world-class education anywhere.
Codecademy: You will find data science and software programming courses for various age groups.
UK Web Host Review: Expand your knowledge by discovering places to learn and code.
Udemy: Paid video tutorials in a wide range of general topics including personal development, design, marketing, lifestyle, photography, software, health, music, language, and more.
Stack Exchange: StackExchange is one of several dozen Q+A sites covering multiple topics, including Stack Overflow, which is related to computer technology
Coursera: Offering courses (free for audit) from over 100 partners — top universities from over 20 countries, as well as non-university partners — with verified certificates as a paid option, plus specializations, which group related courses together in a recommended sequence.
Useful Tools For Estimates: Figure Out Some Numbers
How Much To Make An App vs. Website: Thinking of building something should you build an app or website? Use this tool.
Foundrs: Co-founder equity calculator to see what you can offer your partner.
Digital Nomads Tech Job Apps
We Work Remotely: This job board is a catch-all of remote jobs from customer service to web design to programming. Sponsored by Remote, the book by famed 37Signals founders.
Working Nomads: Working Nomads delivers a curated list of remote jobs right to your inbox. Choose daily or weekly emails to make the remote job search come to you.
Authentic Jobs: A job board for web professionals. Easy to use, as you’d expect from a job board for creatives and developers!
Github Jobs: GitHub has a section to list remote jobs on their website.
Collaboration On Projects Save For Later/Share Content
List.ly: Discover and create great lists with other people who find your content interesting.
Trello: Don't fall behind, this tool keeps track of everything.
Feedly – Use Feedly to organize the online content that suits you and share your others.
Pocket: This is a bookmarking tool, to help you view saved content.
Asana: Created by one of the co-founders of Facebook. This tool is a Web and mobile application designed to help teams track their work with out using any other tools. It can also integrate with other applications of your choice through an API.
Flipboard: Catch up with the online news you care about from most news sites.
Evernote: A suite of software and services, designed for taking notes and archiving content from your computer docs and the web.
Free Stock Images: Videos Hi-Res Photos
Pikwizard: Free stock photos for all your creative needs.
Pixabay: Free high quality images.
Unsplash: Free (do whatever you want) high-resolution photos.
Pexels: Best free photos in one place.
Startup Stock Photos: Go. Make something.
Life of Pix: Free high-resolution photos.
Function: Free photo packs.
Foodie’s Feed: Free food pictures in hi-res.
Color Pickers: Color Coordination or Combinations
Adobe Color CC: Color combinations from the Kuler community.
Flat UI Colors: Beautiful flat colors.
Skala Color: An extraordinary color picker for designers and developers.
Couleurs: Simple app for grabbing tweaking colors you see on screen.
Colllor: Color palette generator.
Social Media Tools: Automation Community Management
Addthis: Get more shares, follows and conversions.
Buffer Free Plan: Schedule posts to Twitter, Facebook, Linkedin, Google+.
Latergram: Easily plan schedule your Instagram posts.
Bitly: Create, share, and track shortened links.
Triberr: A community of talented Bloggers and Influencers come together to read and share great content.
SocialRank: Identify, organize, and manage your followers on Twitter.
Hootsuite: World-famous tool that allows you to manage all your social media accounts. Monitor comments and mentions.
Social Crawlytics: Find out what the most shared content is in your industry.
Storify: Create stories using social media.
Forms: Contact, Polling Survey Tools
Typeform: Free beautiful online survey form builder.
Polldaddy: This is another popular polling service that allows users to create free polls and surveys containing up to ten questions.
Tally: Create polls in no time.
Cognito Forms – Powerful online form builder that helps your business create contact or registration forms.
Formstack: Online form builder that can help streamline processes, increase conversions more. No coding, highly secure flexible for all industries.
SurveyMonkey: Super tool for on-the-spot feedback.
JotForm: Online forms for generating leads, distributing surveys, collecting payments and more, JotForm is for you. Learn more about how we can help.
Doodle – Doodle radically simplifies the process of scheduling events, meetings, appointments, etc. Herding cats gets 2x faster with Doodle.
Poll Maker: Poll Maker Survey Maker Quiz Maker.
Ritetag: Instant hashtag analysis.
Easypolls: Free online polls using the intuitive and easy-to-use EasyPolls.net from ObjectPlanet.
PollSnack: Easy to use online poll survey software that allows you to create and publish market questionnaires and then view the answers in real time.
Wufoo: HTML form builder helps you create online web forms. Use our web form creator to power your contact forms, online surveys, and event registrations.
Formdesk: Doing more with your database
Free Image Editing: Optimize Configure Image
Pixlr: Pixlr Editor is a robust browser photo editor.
Aviary: Explore a curated collection of beautiful images made with Aviary
Canva: Amazingly simple graphic design for bloggers.
Placeit: Free product mock-ups templates.
Meme Generator: The first online meme generator.
ImageOptim: Makes images take up less disk space load faster.
Compressor.io: Optimize and compress your images online.
ImageOptimizer: Resize, compress and optimize your image files.
Easel.ly: Empowers anyone to create share powerful visuals.
Recite: Turn a quote into a visual masterpiece.
Kraken: Optimize your images accelerate your websites.
Skitch: Get your point across with fewer words.
Video Creation: Hosting Animation Tools
Wistia: Professional video hosting with analytics data.
Moovly: Online video animation software.
Rotor: Online music video maker. Create your own music video, intelligently edited to match your song.
Animaker: DIY animation maker.
Vimeo: Free online video creation website.
Fixpress: Simple videos online in minutes. Make high-quality video for your business, YouTube, special occasion, or fun.
Wevideo: Make and share videos using WeVideo's cloud-based online video editing
Youtube: The world’s biggest video platform. YouTube allows you to post videos for free and even make money from them.
Animoto: Video creator allows you to make beautiful videos within minutes. Simply pick a design, upload photos and add music.
Biteable: Make free videos and animations.
Stupeflix: Create beautiful videos, online, easily! How to make travel movies, wedding videos, promo ads, property virtual tours.
RenderForest: Its an online video and animation maker in the cloud. Free Tools for creating professional intros, slideshows, animations, and music visualizations in minutes.
Trending Tools: Online Content New Ideas
Buzzsumo: Analyze what content performs best for any topic or competitor.
Quora: Find answers to questions in your niche. Turn the best ones into killer content.
Portent: Content idea generator.
Plagium: Check to see whether anyone is plagiarizing your content.
Hubspot Blog Topic Generator: Custom blog ideas.
Google Trends: A new way of displaying trending searches.
Buzzfeed Trending: If you’re trying to find some of the most recent and interesting trending content making the Internet rounds.
Sumo Me Headline Generator: This is a neat headline generator that can provide you with ideas about your next post headline.
Hacker News: Targeted towards those whose beat is in technology or startups.
Slideshare: Present images, content and infographics in the form of a slideshow. One of the world’s largest content platforms.
NewsWhip: NewsWhip is seriously fantastic. The platform tracks millions of stories, pictures, and videos every day from more than 100,000 different source.
Disqus: Add on tool for websites to allow users to comment on your content.
Web Analyzers: Understand Your Site/Keywords
Mautic: Free open source marketing automation software.
Appsee. Mobile app analytics platform that provides robust qualitative analytics.
Nibbler: Test any website.
Google Search Console – A must-have for any website. Check all your website metrics and how your site looks on Google.
SEO Site Checkup: Check your website’s SEO problems for free.
Pingdom Website Speed Test: Test the load time of a site.
Browseo: How search engines see your website.
KW Finder – Find hundreds of hidden keywords with low SEO difficulty.
Website Grader: Tool that grades your website based on marketing performance.
Notify: Find out whenever someone mentions your business on any social media platform.
Small SEO Tools – Helpful SEO tools that are 100% free.
Quick Sprout: Complete analysis of your website.
XML Sitemaps: Sitemap generator that creates XML HTML variants.
Google: Tools to interact with Google and your website. *Google Analytics | Keyword Planner | Webmaster Tools | Trends
Hubspot Marketing Grader: Grade your marketing efforts.
Screaming Frog: SEO spider that crawls your website page by page and allows you to see vital SEO metrics.
Ahrefs: Site explorer backlink checker.
Open Web Analytics: Use OWA to track how visitors are using your website.
Keywordtool.io: Free alternative to the Google keyword planner. Find short and long tail keywords with this free tool.
Hotjar: Great tool that allows you to see how visitors are using your website.
WooRank: Freemium tool that provides an instant website review.
Alexa Ranking: One of the most used analytical insights to any site’s rank.
Sitemap Generator: Sitemap generator to create XML and HTML variants, you can use to submit to search engines like Google. Free for 500 pages or buy a script for unlimited use.
Clicky: Analyze and monitor your blog’s visitors in real time with one line of code.
Keywordtool.io: Simple keyword research tool as an alternative to Google Keyword Planner.
Majestic SEO: Link intelligence tool for SEO, that provides a view of sites linking to yours.
Facebook Insights: Statistics on how people interact with your Facebook page.
Twitter Analytics: See how your Twitter account performs daily.
YouTube Analytics: YouTube video statistics to see how your videos are performing.
SimilarWeb: Analyze website statistics for any domain integrated with Google analytics.
Google PageSpeed Insights: Analyse your website’s speed in seconds.
Eminent SEO Link Extractor: Displays the status of every offsite link on the page, including 404s and 410s.
CRM, Invoicing Time Tracking Tools
Fresh Desk: SaaS support software to help you stay in touch with your pipeline of customers.
BQE Core: A trusted time tracking, billing and invoicing software solution for Professional Services firms worldwide.
Apptivo: Grow your business with Apptivo’s free online CRM, project management, invoicing timesheets software.
vTiger: Open source CRM for small businesses.
HubSpot CRM – Excellent inbound CRM system that allows you to organize, track and sell to customers.
Insightly: Small business and entrepreneur CRM system.
Drift – Allows businesses to talk with website visitors in real time and can build a smooth customer service.
Backlinkfy: Press Release service provider for publicists - Marketing Advertising agencies, including Entrepreneurs and small businesses who want to get the word out about different developments and projects.
JustReachOut: Think of getting the news out through media, you can pitch journalists on a daily basis without having to use expensive press release services.
HARO: Journalist can find a database of trending stories and gives your business a way to source announcements to news media.
PRWeb - the highest-rated press release service.
ProfNet - connects experts and journalists.
Boost Your Posts on Facebook - promote posts on Facebook.
Market Wired - provides news distribution and social communications solutions.
Free Resources: Design Coding
Dribbble: Powerful design inspirations from professionals around the world.
Freepik: Graphic design resources for everyone to stay creative.
Easel.ly: Simple web tool to create and share powerful visuals from the cloud.
Dbf: Best designs provided by Dribbble and Behance.
MarvelApp – You can easily turn sketches, mock-ups and designs into web, iPhone, iOS, Android and Apple Watch app prototypes.
Freebbble: High-quality design freebies provided from Dribbble, where designers showcase their creatives.
Adobe Experience Design: Use this tool to design and prototype websites/mobile apps with Adobe Experience Design.
Free Section of Pixeden: Free design resources from other designers who love to share.
Fotor : Photo editor for photography and image creation with inspirations. You can add filters, frames, text, stickers and much more.
Marvel: Free resources from creative designers around the world .
Motivation Inspirational Designs
Awwwards: You will find awards for design, creativity and innovation.
Behance: You can signup, showcase and discover creative work from other designers around the world.
UI Cloud: One of the largest user interface design databases in the world.
MaterialUp: Daily material design inspiration to create graphics.
Selling online is the lifeblood of most startups. Here are some of the top ecommerce companies out there to help you.
Shopify - sell your product on this popular online store.
WooCommerce - a popular WordPress ecommerce plugin. Note: Mainly for smaller under 1000 sku sites.
Magento - ecommerce software tailor fit to your needs. Note: Mainly for larger 1000+ sku sites.
Prestashop - free software to set up your online shop.
Symphony Commerce - “The most advanced commerce applications as a service to power your online store, fulfillment, and marketing.”
Hiring full time employees is very expensive. Here are some good locations to find good freelancers at startup rates. Special note: make sure to evaluate your startup freelancer before giving them everything!
Freelancer – great place to find outsourcing for small businesses.
upWork – allows you to hire low-cost freelance talent.
Loot – on demand social freelancers.
Elance – you can browse profiles before hiring freelance help.
TaskRabbit – you’re busy, so why not outsource errands and skilled tasks to others?
Finding a co-founder
Here are some of the top places that I've used to find co-founders and other crucial team members.
CoFoundersLab - helps you locate a co-founder by city or industry.
FounderDating – a premiere site for connecting founders and co-founders.
Founder2be - helps you find a co-founder for your startup.
YouNoodle – founder matching through competitions.
FounderSoup - connecting you to “a network of Entrepreneurial Stanford engineers, designer, doctors, marketers, salespeople, etc.
Here are some good websites for entrepreneurs looking to be better founders, meet other startups like theirs and, overall, become bigger online.
f6s - contains a list of all the accelerator programs, as well as a social network for startups and angels.
Startup Stash - an excellent curated list for all your startup needs.
Angellist - connect with investors and raise funds online.
The Funded - a community of CEOs, founders, and entrepreneurs that discuss fundraising, as well rate and review angel investors and venture capitalists.
Kaufman Founders School - an online educational resource for entrepreneurs.
Growing your business is important. Here are some top places for information on growth hacking.
Colibri.io - allows you to tap into social networks and digital media to gain visibility.
Nimble - gather the contacts of you and your team to construct an Intelligent Relationship Platform.
Pay With A Tweet - create social buzz by rewarding people to mention your content or product.
MixRank - creates a highly targeted list for your business.
GrowthHackers - online community that helps marketers learn and share effective marketing techniques.
Participating in a startup organization/networking event will help your business to grow faster than ever before. Here are some of the top startup organizations in the world.
Skillsire - the most influential developer, startup and elite professional community in world.
Entrepreneurs’ Organization - the most influential entrepreneur community in the world.
Young Entrepreneur Council - “America’s most elite entrepreneur organization.”
Startup Grind - These are the top startup events in the World. They have monthly events in 150+ cities each month.
FoundersCard - hosts networking events and provides premier benefits.
Young Presidents’ Organization - a network of successful chief executives and business leaders who are under the age of 46.
Raj Vaibhav 3 yrs
Thanks Annita for this great list of all the tools which would be really helpful for the developers and startups. I am using some of those tools myself.