1. Worldwide smartphone sales for 2020 could rise to 1.56 billion.
According to worldwide smartphone statistics, since 2014, billions of smartphone units are being shipped annually. That trend won’t slow down anytime soon, given the ever-growing importance of smartphones to our daily lives.
In 2019, a total of 1.52 billion smartphone units were sold. Samsung remains the number one smartphone vendor, with a market share of 20% of the total smartphone market. Greater China, Emerging Asia Pacific, and North America have been the largest smartphone market since 2018. This trend is predicted to remain the same until the end of 2020.
2. In-app advertising could rise to $201 billion by 2021.
(Source: App Annie)
Smartphone statistics for 2020 reveal that in-app advertising is one of the most effective ways mobile app owners earn cash. As more people are added to the billions of smartphone users worldwide, mobile becomes a lucrative platform for advertisers, marketers, and businesses worldwide.
Mobile advertising provides marketers with effective targeting options, better conversion rates, and higher click-through rates. In 2018, in-app advertising had a market share of $67.7 billion. It was predicted to grow at a CAGR of 19.4% through 2019 until 2025 when it might be worth $226 billion.
3. Over 70% of YouTube traffic is coming from mobile.
YouTube is one of the most visited platforms in recent times, with over 2 billion users worldwide. Daily active visits on YouTube is over 30 million in 2020, with each viewing session averaging 40 minutes. People come online more often with their smartphones than with any other device, so it is only reasonable that a good chunk of video time on YouTube comes from mobile.
4. 99.3% of all internet users in China go online using their mobile devices in 2020.
This figure amounts to about 897 million Chinese people. Out of the 1.4 billion people in China, 58% of them are mobile phone owners. According to smartphone statistics for 2020, out of the 58% mobile phone owners, only 3% are not using a smartphone.
5. 70% of all media time is spent on smartphones.
Whether it is streaming Netflix or browsing through Facebook, Snapchat, Instagram, YouTube, etc., the internet is leaving all other forms of media in the dust. Smartphones have been at the heart of it all.
Think of the number of times you saw a movie trailer on TV and went ahead to find it or stream it live on Netflix?
How about Facebook? How many times do you login to your account daily?
Now the big question is this – How do you access either Netflix or Facebook in times when you don’t have access to your laptop or PC? My best guess is your smartphone.
6. The average internet user checks their phone 58 times daily.
Some people check their phones countless times in a day, especially GenZ, GenX, and Millenials. Statistics on US smartphone use for 2020 reveal that a staggering 65.6% of Americans check their phones up to 160 times daily. This shows how much mobile phones have become a part of our lives, allowing us to interconnect with one another with ease.