I am a data enthusiast with 2 year experience as a Business Analyst(for Product). Pursuing my passion and leveraging analytical skills to deliver exemplary programming, leadership, and gather information from various sources to interpret patterns and trends to build automated, insightful solutions using Python, R, SQL,Tableau. Recently graduated Master's in IT and Analytics at Rutgers University and actively looking for full time for Business Analyst, Data analyst positions, 2020.
-
Experience
Business Analyst, Lessonbee, Mt. Vernon, NY, United States October 2018 - December 2019
• Devised a contingent plan using Google Analytics, AdWords, Hubspot, Python Scripts to identify trends and increased the website
traffic by a significant margin of 18 % with the help of content consumption insights dashboards to help inform strategic decisions.
• Expedited website copy including on-page text, headings, titles and descriptions for SEO to deliver customized outreach to customers,
leads and prospects based the customer's deal stage and data insights.
• Spearheaded and executed reports, analysis and presentations to various stakeholders including executives and stakeholders across
departments to understand what KPIs are important from a priorities perspective and set further goals.
• Co-ordinated with the Engineering, Product and Marketing teams to ensure metrics are appropriately defined, implemented and tested
across digital assets. Conducted reports for implementation of marketing strategies, leading to 34% growth in customer acquisition.
Business Development Associate, Urban Company , New Delhi, India August 2017 – July 2018
• Assessed UrbanClap Homes, an online catalogue for interior designers and analyzed data set and deployed ways to make it a onestop
destination for home construction, design and renovation needs for UrbanClap(Company), India’s largest home service start up.
• Interviewed interior designers to analyse their business requirements and recommend and design technological improvements to their
profile in the online catalogue and operational procedures.
• Developed ETL pipeline using Python scripts to generate monthly reporting data framework for online home services catalogue.
• Mitigated defects by 15% by developing metrics to determine inefficiencies and areas for improvement across systems by
data wrangling, sorting, A/B testing for the online catalogue.
Media Analyst, NDTV 24x7 ,New Delhi, India December 2016 – July 2017
• Delegated and communicated effectively with clients and internal teams for troubleshooting and ad-hoc requests as a Media Analyst
in ‘India Matters’ show in NDTV 24X7, India’s leading daily news channel show.
• Used Nielsen Ad Intel and comScore media measurement tools for collecting information from multifarious sources to deploy more
technology-oriented solutions, target audience and consequently helped to increase Television rating point by 23%.
• Transcribed important speeches as it pertains to breaking news situations. Monitored quality control standards with correct vide
and used cases for UAT and QA/QC testing for integration.
• Attached editorial meta-data (text information) to large volumes of incoming daily video. Provided shot-by-shot logs for video
specifically selected for permanent archive and ingested physical media into a NDTV digital system.
• Revamped cross-functionally across domestic, creative, brand, social, media and publicity teams to champion digital platforms like
AVOD/SVOD/OTT.
-
Projects
Google Playstore Data Visualization ,Rutgers Business School May 2019
• In this project performed data cleaning and structure breakdown(visualization)in order to determine the parameters which are
highly related to the top 3 categories of apps found the correlation between category and other variables.
• Ran Multiple regression to make prediction models on latter and compare their performance to see which category of app is the best.
Supply Chain Solution with ERP/SAP I, Rutgers Business School May 2019
• In this project, we served as the production planner, buyer, production controller, salesperson, and accountant of the fictitious Fitter
Snacker (FS) company, a manufacturer of snack bars, to process the procurement, production, sales and accounting activities in its
implemented ECC system.
Retail Trade Employment, Rutgers Business School December 2018
• In this Business Forecasting Project, analyzed the data by finding correlation, Regression analysis, seasonality, trend, Simple
exponential smoothing and forecasted the values for the next few years by using ARIMA model, moving averages.
Cyber & Physical Security Management, Rutgers Business School December 2018
• The project was to set up a cyber and physical security system in the East City water and Sewer, North-western, NJ to avert cyber-attacks
and threat.
• Planned whole model for the scope, Gantt chart and risk matrix to detect the risk and how to recover from it with the help of
work breakdown structure and risk assessment.