Hi, I am Nabanita Ghosh and I am pursuing Master of Science in Marketing Analytics from IIT Stuart School of Business. I have experience of around 4 years as an Application Development Analyst in Accenture Solutions Pvt. Ltd., a global management consulting and professional services firm and I have worked in Accenture Bangalore, India. Prior to that, I have done B.tech in Information Technology from the West Bengal University of Technology. As a Technical Consultant at Accenture, India’s largest diversified conglomerate, over the last four years, I have honed my analytical and problem-solving skills, inculcated strong communication and leadership skills, and the ability to make quick decisions. Additionally, coordinating with large international teams from the very onset of my career has equipped me with the skills required to analyse problems of varied complexities and formulate plans to execute tasks. The curiosity about how data could be leveraged to solve business problems and help organizations predict their future growth have sparked my inherent desire to switch into a more analytic role and specialize in Marketing Analytics. My goal is to use data analytics to consult small-to-large companies on ways to improve and grow their businesses. These courses will help me broaden my outlook, which has primarily been Technology-centred, by helping me understand the overlap between business and technology. I am honing over my skills in class by learning descriptive analytics to solve critical business problems, predictive analytics by using basic statistical techniques now and prescriptive analytics by doing optimization and simulation, methods that can have the greatest impact for companies using advanced analytics.
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Experience
Umbrella Technologies, Plainfield, Illinois Digital Marketing Analytics Intern May.19 to Aug.19
• Deployed SEO best practices to increase total page views to website by an average of 20%, increased email open rates by 29% on
average and click-through rates by 34% on average in 3 months of internship
• Supported email campaigns per industry, company sponsored events, marketing communications and public relations efforts to
increase brand awareness and performed A/B test to measure the website traffic
• Leveraged internal customer and digital marketing data (AdWords) with SQL, R, Python, Tableau to provide data-driven
analytical solutions across Marketing, Finance and Strategy
• Used Google Analytics to track site visits, unique visitors, time-on- page, origin and other KPI to improve content strategy
Pahroo Appraisal & Consultancy, Chicago, Illinois Marketing Analytics Intern Jan.19 to Apr.19
• Used SQL queries to analyze MLS real estate data to perform due diligence on prospective leads to buy or sell properties
• Optimized website and social media platforms like LinkedIn, Facebook, Twitter and Instagram and campaign to drive better result
by analyzing clickstream data, traffic pattern and community channels
• Collaborated with stakeholders to gather Salesforce requirements and implemented configuration changes including workflow
and sales processes, custom object implementation, email marketing campaign, Salesforce CPQ, and customer journey mapping
and forecasted high-end and low-end fee based on Township and Account name of the property
Accenture Solutions Pvt. Ltd., Bangalore, India Application Development Analyst Oct.16 to Jul.18
• Conceptualized and designed a solution to minimize system outages, saving an estimated US$1.2M annually for TELUS WNP
Canada, recognized for back to back delivery of around 12+ Releases from Client
• Played a decisive role in developing talent pool; Interviewed more than 5 engineers and hired & recruited quality talent; mentored
in-house resources by developing dynamic and innovative curriculum; increased headcount of developer by 40% within a year
Accenture Solutions Pvt. Ltd., Bangalore, India Quality Analyst Oct.15 to Oct.16
• Automated production cleanup activity using Selenium that increased efficiency by 80%, thereby saving US$90 million annually
• Suggested a design flaw and saving US$120 million. Investigated and suggested a flaw in complex Global Telecommunication
system where the client was paying for it unnecessary, saving US$50 million
Accenture Solutions Pvt. Ltd., Bangalore, India Engineering Associate Oct.14 to Oct.15
• Designed a solution to handle a complex Global Order Management system based on multi-geography fulfillment model
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Projects
Donor Funding Analysis – Developing Predictive model to predict the funding level per student in U.S.A | R, IBM SPSS Modeler
• Build Decision Tree and Neural Network Model to study the classification and prediction of the target variable
• Performed feature selection and dimensionality reduction techniques on large dataset of 60k record and 150 attributes
• Achieved better Accuracy of 79% with Decision tree, while 77% with Neural Network
Visualization and Dashboard of American Airline | Tableau
• Analyzed the on-time performance of American airline and implemented stories, interactive dashboards to extract actionable
insights and perform competitive analysis
• Recommended high profit routes and growth opportunities based on network graph
Avocado Price Analysis | SAS
• Gathered the Avocado dataset from Kaggle
• Compared price sensitivity analysis using Logistic regression for different attributes in order to provide meaningful business
recommendation
TELUS WNP Canada - Accenture –
I have 3.7 years of work experience in Accenture for TELUS WNP Canada. The project involved the Portability of Telephone numbers from TELUS to other network providers and from other service providers to TELUS. I was involved in Java Development, QA Prime and production support activities.