Over the past few years, I have received a double masters in 'Marketing' and 'International Business', a bachelors in the 'Business and Economy of Contemporary China', and a Certification in Global Business at Harvard Business School Online. My interest in developing a global mindset has led me to study at top institutions in the London, Shanghai, New York and Boston. My postgraduate class consists of 200 international students, from 80 different countries, shaping my personal mission significantly and optimizing my communicative skills. From these experiences, I have learnt how to work in diverse teams and develop inter-cultural competencies, repeatedly credited by my teammates for having an ‘enthusiastic and positive’ attitude.
Analytics is an integral part of success in business performance. Having studied data analytics during my double masters and having the opportunity to work in roles where I put this into practice, this position would suit my expertise and passion. By combining my strong interest in the way companies are using data to enhance customer-centricity and my skills and educational background, I believe my creativity, critical thinking and growth mindset make me standout as a dynamic individual confident in approaching new challenges.
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Experience
JJ Media - London, UK
Social Media Manager | May 2020 - Present
I Created original content across JJ Media social media channels, adapting style and tone to different audiences. I Developed relevant content topics and monthly 'mailer' to reach the company's target customers and designed a content calendar and strategy to grow following on Tik Tok and Instagram.
Tapster - Boston, Massachusetts
Data Analyst | October 2019 - February 2020
I Developed a SEO/SEM Strategy for the company using HubSpot CRM to track customer acquisitions. I Created a content strategy using Tableau and Google Analytics to identify the most profitable social media outlets for the company and to track engagement.
I also collaborated with content writers to optimise Tapster's website for the focus on top hitting keywords and develop an ongoing website content strategy.
Dvinci Energy - NY, New York
Digital Content Writer | May 2019 - August 2019
Strategised and created an inbound marketing approach by creating informative content regarding global issues and trends in the solar industry. I also Implemented a blog strategy to appear on SERPS by hitting Google criteria. I Adapted tone and style of writing to drive engagement with specific audiences and customer segments through social media, growing the Instagram following from around 1000 to 8000 users in 3 months and produced monthly content calendars.
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Projects
Having received my google analytics individual qualification, I went on to work on an interesting project where I also attainted a Business Administration specialist super badge with Salesforce. This project was to create a strategy for the company 'IFAW', who protect endangered species, to attract millennials and Gen Z to be a part of this movement. My team gathered first and secondary data to configure with Google Analytics and come up with a strategy for the company by incorporating social media and partnerships to create a fully immersive AI experience for young people to connect with the brand and its values.