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Anuradha Kushwaha
  • Working at Firstcry.com
  • Studied at NIFT
  • Living in India
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About

A passionate individual with a strong business acumen and 3+years of experience in category management including P&L management in E-Commerce, Sales Management and Business development.

Areas of strength include planning, buying and merchandising, sales, vendor management, margin negotiations, inventory management, pricing, promotion planning, private label and In-house brand creations, assortment development, brand building and product management.

Thanks in advance for sparing your time and get in touch on anuradha22.ak@gmail.com for further information.

  • Experience

    Buyer For Category Baby Gear and Nursery
    Sourcing PL Non Apps (Imports & Domestic)
    Responsible for Sourcing of products related to Baby-care, Nursery, Babygear and Toys. Ensuring wide assortment, negotiating competitive margins and offers will be some of the most important key result areas.
    -To look for new or innovative products from India or other countries, searching on different trade & e commerce sites and sourcing from Domestic and International market.
    -Searching new Product & factories to match Competitor's Price Ladder ( As per price range by Merchandising Team )
    -Analysis of competition range to source product with better price & specs.
    -Searching Manufacturer through Trade websites and Identify gaps in assortment and plan to fill by adding range from existing/new sellers.
    -Explore products from manufacturing hub from other countries like Vietnam, Taiwan, Thailand, Malaysia,Indonesia, Cambodia, etc
    -Understanding the legal and meteorology norms and content creation.
    -Negotiation on price, MOQ, branding, payment term etc before finalizing order.
    -Maintain good business relations with existing sellers and seek out new vendors in the market.
    -Negotiate on offers, margins on a regular basis with existing sellers and upon closing new vendors.
    -Plan and achieve business targets set by Category head.
    -Ensure stock-out rates are minimal and quick listing of new SKU's.
    -Effective & proactive liaison with other departments as necessary to forecast, plan to meet deadlines.
    -Monitor and develop new and innovative processes leading to lesser man hours per task.
    -Need to work with seamless coordination with Operation team to resolve any vendor issues.
  • Projects

    Two Project :
    HRX Active Wear Brand - Customer Initiated Return with Myntra Design Pvt.Ltd.
    • Lead the Project to reduce the returns % for HRX all categories. • Worked on data analysis & specs standardization across all the categories (Analyze business performance with sales and inventory metrics and make decisions accordingly). RESULT : 2017 – 26% Returns Vs 2018- 25% Returns

    Myntra Center of Excellence
    • Digitized fabric library across all categories in Standard & fashion range. • Standardization of fabrics across all categories and Created library of new silhouettes, Print/ Embroidery techniques & wash mappings for design reference. • Analysis the past sales and forecast the upcoming season plan. • Mill week – Active participation during mill week & coordinated with mills to arrange brand fabric selection with price / specifications.
    • Vendor development and Management – Developing new vendors based on business needs and growth and managing on a day to day basis in terms of right prices, on time deliveries and required quality standards.
    • Quality management – Collaborating with the technical and quality team for correct placement, style reviews and assessment of vendor capabilities.
    • Data analysis & specs standardization across all the categories for the brands.
    • Selection sourcing of the right product mix by means of open costing and planning.
    • Maintaining prompt relationship between the production and brand teams Develop an adequate merchandising by demonstrating sell thru and sell outs.
    • Focus on vendor management, merchandise allocation and inventory optimization.
    • Analyzing every aspect of bestsellers (for example, the bestselling price points, colors or styles and merchandise - no of sells).
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