Master's student in Business Analytics at University of Texas at Dallas. I am currently working as a Marketing Analytics Specialist at the School of Management. Seeking full time roles in Marketing Analytics, Web Analytics, Data Analytics, Business Intelligence, Data Science or Data Visualization.
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Experience
• Developed live interactive dashboards using Tableau to cohesively communicate the overall performance of the campaigns and customer behavioral patterns
• Formed decisive strategies and models to recruit MBA candidates while bringing CPA down by more than 70% and increasing the lead generation by almost 80%
• Derived data-driven results using Google Analytics and advertising tools at different levels of customer engagement while being under a prescribed budget
• Identified data discrepancy and improved data accuracy to less than 10% with proper pixel and tagging integration
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Projects
• Web analytics setup ZimbleCode INC (Google Tag Manager): Linking advertising platforms with website and Google Analytics through GTM (pixel/ snippet integration) and tracking user behavior
• Database creation and formulation (SQL): Google Merchandise Store Customer data set - designed entity relationship diagram and forward engineered to construct a database and generated SQL reports
• Analyzing Airbnb dataset (Python): Predicted prices and success rate for different Airbnb rentals by developing data mining techniques such as linear regression and logistic regression
• Segmentation and regression modeling (SAS): Performed k-means clustering for forming audiences and linear regression to identify factors influencing revenue and customer satisfaction