Qualtrics International Inc. is a software company that specializes in experience management (XM) solutions for measuring and improving customer, employee, product, and brand experiences. Founded in 2002, Qualtrics offers a platform that enables organizations to collect feedback, analyze data, and take action to drive business outcomes and customer loyalty. The company's products include survey software, customer experience (CX) tools, employee engagement solutions, and market research platforms. Qualtrics's headquarters is located in Provo, Utah, United States.