I have a Master's degree in Applied Cognition and Neuroscience with, specialisation in Human-Computer Interaction from The University of Texas at Dallas. I also have taken business courses like Google Analytics. Technology and New Product Development and Organisational behaviour.
I am currently working as a Research Assistant at Reasoning Lab at my University. My work at the lab gives me exposure to all aspects of research including qualitative and quantitative research methods, along with this I have conducted independent usability testing.
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Experience
Reasoning Lab - UTD- Research Assistant Jan 2019- Present
● Performed Visual Watson Selection task to study deductive reasoning on 100 human research participants.
● Performed Data Analysis (ANOVA) using R and Qualitative data Analysis (hypothetical coding)
● Documented the findings of the research and analysis, soon to be published in a journal
Mellowain- User Experience Researcher Jul 2016 – Mar 2018
● My key role was to research, design the user and study user behavior towards our technology in a dynamic and fast-
moving start-up environment
● Analyzed usability, proposed software interface to provide interactive user guide for training potential client
● Implemented “content-based recommendations” by checking the inventory through the database of products in the
aisle for In-aisle recommendation, which reduced shopper’s movement.
● Designed Two-Part login system where it validates the username first i.e. if the given username exists or not. If it
exists, it takes the user to the password row, hence reduced the time to login.
Carpe-Research Intern Apr 2018 – Jun 2018
● Researched practices and perceptions of menstrual hygiene and management in villages to analyze how useful CSR
investment would be.
● Conducted focus group interview of over 150 women to understand the products they are using and its impact on
their health
● Advocated the use of various menstrual hygiene products, which would improve their health conditions cost
effectively.
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Projects
Box Usability Testing
Aim: To conduct and learn about various
Aug 2018- May 2020 Aug 2012 – May 2016
UX research methods to uncover user problems in Box, targeting ArtSci lab, UTD.
● Designed survey recruited users for conducting Usability testing to uncover the pain points of Box.
● Conducted independent user research using various qualitative and quantitative research methods and Synthesized
data using affinity mapping techniques for prioritizing the research opportunities.
● Prototyped solutions using lo-fi sketches, for the pain points uncovered from the synthesis of data
● Results are the possible solutions for the problems faced by the Art-Sci lab members in the usability of Box
Interviewing Pioneers in the field of UI/UX
Aim: To understand the perception and penetration of UI/UX in the industry. Also, to build a network and learn about the
most valuable skill sets and opportunities in the field of UI/UX.
● Reached out to twenty UI/UX professionals and Designed a questionnaire, which explored opportunities and
important skills required for early professional.
● Conducted the interviews of these professionals and Documented them, which can serve as a reference for the early
professionals in the field of UI/UX.