Passionate Data Analyst with 3+ years of experience in the professional world and a Master's degree in Business Analytics
Experience
Arizona State University – Capstone Analytics Consultant, Tempe Dec 2019-May 2020 • Developed a model to identify the key metrics and increase the quality of staff hires at ASU by considering performance metrics, demographics and salary using Random Forest and Regression. • Insights leading to an efficient hiring process for future hires, focusing on key factors for higher performance ratings. LatentView Analytics – Senior Business Analyst, Chennai, India Oct 2018-Jun 2019 • Led the team in building issue trees to understand and present recommendations for revenue loss in global leaders in the remittance industry to help them understand their pitfalls and strategize areas to focus • Examined customer behavior and migration patterns to target promo-codes and discounts for international corridors • Reported country-specific recommendations to help plan promotions and incentives to increase global engagement and helped generate an increase in revenue in subsequent months by 10% • A/B testing – Analyzed multiple B2B products and services to provide significant results justifying the infrastructure cost by producing positive lift results (13%) in favor of the service of a global leader in job search
LatentView Analytics – Business Analyst, Chennai, India May 2016 - Sep 2018 • Led a team of 4 members on campaign target identification and sizing, tracking email and customer performance metrics post campaign launch to study the impact and success of campaigns for a global leader in payments solutions • Worked in Singapore for 2 months with campaign builders and stakeholders to build, validate and automate email flowcharts for 65 campaigns, leading to a reduction in data latency by 48 hours and slashing $1.8Million in infrastructure cost. • Achieved a positive lift in results of campaigns (12%) designed to target ‘Single Transactors’ by studying spend patterns among frequent customers. • Analyzed email sent and open time patterns for over 80 campaigns in Asia Pacific and recommended insights on better targeting for customers via email channel. • Monitored a collaboration initiative with digital payment solutions in Philippines and South East Asia aimed at increasing withdrawals from microbusinesses and measured a revenue lift of 5% by conducting a Pre-Post study of weekly KPIs for a global leader in payments solutions
Projects
• Developed a framework for Kaiser Permanente analyzing the lifetime and repair descriptions of medical scopes and devices using Text mining, LDA and building a model to help analyze the impact of repair cost • Currently developing a prediction model for LeadQuizzes to identify factors leading to high churn rate and devise a strategy to improve customer retention for periodic subscribing customers